Which term refers to the technique of creating emotional resonance in the reader?

The term that describes the technique of creating emotional resonance in the reader is emotive language. This type of language is specifically designed to evoke feelings and stir emotions in the audience, making the text more impactful. By using words and phrases that appeal to the reader's emotions, a writer can enhance the connection between the content and the reader, leading to a more profound and resonant experience. Emotive language can wrap the audience in the narrative, allowing them to feel empathy, sympathy, or even anger regarding the subject being discussed.

In contrast, imperative language focuses on giving commands or requests and does not primarily aim to evoke emotions. Figurative language includes metaphors and similes that create vivid imagery but may not always resonate emotionally. Rhetorical questions pose inquiries to provoke thought or highlight a point but do not directly generate emotional weight.