What term describes the act of repeating a whole word or phrase to increase the effect?

The act of repeating a whole word or phrase to enhance its impact is referred to as repetition. This literary device is commonly employed in poetry, speeches, and prose to emphasize a particular idea or feeling. By repeating a specific word or phrase, the author can create a rhythm, make a concept more memorable, and underscore its significance within the text. Repetition can evoke strong emotions, reinforce a message, and capture the audience's attention effectively.

In contrast, an oxymoron consists of two contradictory terms combined to create a unique expression, a simile involves comparing two different things using "like" or "as," and a pun is a play on words that exploits the multiple meanings of a term for humorous effect. Each of these other terms serves a different function in language and literature, highlighting the distinct purpose of repetition in enhancing the overall effect of the text.