What is the purpose of using emotional appeals in persuasive arguments?

Using emotional appeals in persuasive arguments primarily aims to motivate the audience towards action. This technique taps into the audience's feelings, values, and emotions, effectively engaging them on a personal level. When an argument resonates emotionally, it often leads to a stronger connection with the audience, prompting them to reconsider their views or take action based on the emotional response elicited by the argument.

This approach contrasts with simply overwhelming the audience with facts, which may not elicit a strong emotional reaction. While logical reasoning is essential in crafting a sound argument, relying solely on facts without considering the emotional aspect can leave the audience feeling disconnected. Also, limiting the scope of discussion does not align with the broader intent of emotional appeals, which aim to broaden perspectives and invite deeper engagement rather than shutting down conversation.